The power to create amazing customer experiences rests in your hands! Here are a few ideas to get you started :
People love the sound of their own name, so make sure to greet them with it, when you get a chance. It's also nice to say when you're closing a conversation.
Ask 3 trusted friends to be secret shoppers & make a purchase or ask about licensing from a 'dummy' email address, then provide feedback on their experience.
Stay positive, but use your authentic voice. If you're working with a template, even a Nicer Type template, be sure to personalize it to make it your own.
Set up a "Discretionary Services" fund and dedicate it to surprising and delighting your customers. Define these customers however you like -- repeat shoppers, sizable orders, or simply customers who resonate with you.
Provide free resources and content tailored specifically for your customers. Web design tutorials, typographic marketing tips, printable posters... Whatever you choose, make sure it has value for your ideal customer.
Send congratulations cards just after your customers celebrate major milestones. Things like project launches, awards, even weddings. Bonus points if you Google calendar the date and send a note on the one-year anniversary!
Create a FAQ section on your website, and populate it with content that is actually helpful. Don't know where to start? Quiz existing customers and non-type-industry friends.
It goes without saying, but thank your customers early and often. Incorporate this sentence into your conversations: "Thank you so much -- I am really grateful!"
Set up a "Just Because" coupon code in your shop and consider sharing it with customers who are particularly pleasant. This is a great way to reward and gain a loyal (and friendly) "lifer".